Search Marketing Specialist

    Imagine helping to make people’s dreams come true every day! RedBalloon is the number one destination in ANZ for personalised experience gifts, with a diverse range of more than 2500 experiences from a Hot Air Balloon ride to a pampering massage. Our goal is to change gifting forever, no mo re socks and undies for presents. Annually we make the BRW fastest 100 growth companies list and have been accrediated as a Hewitt Best Employer in Australia and New Zealand!

     
    What you’ll do:
     
    Reporting to the RedBalloon Marketing Manager, you will be responsible for developing and managing RedBalloon’s short and long term search marketing strategy (SEO/SEM) including objective setting, action planning, implementation and ongoing comprehensive analysis. This is a newly created role where you’ll need to hit the ground running and will likely spend approximately 60% of your time focused on SEO, with the remainder on SEM.
    The role is best suited to an individual who is equally strategic and tactical, simultaneously fun and focused and above all possesses a relentless drive for performance.
     
    More Specifically:
     
    Overall Search Marketing Strategy
    • Development and management of RedBalloon’s short and long term search marketing strategy (SEO/SEM) including objective setting, action planning, implementation and comprehensive ongoing reporting;
    • Effective ongoing benchmarking of own and competitor SEO/SEM
    • performance and identification of actionable opportunities for both paid and
    • natural search areas; and
    • Provision of clear and timely communication to key business stakeholders
    • on all relevant reporting/ findings/ recommendations.
     
    SEO Program Management
    • Development of strong SEO strategies and management of their
    • implementation, including but not limited to copywriting, keyword research,
    • content optimisation audits, link building initiatives;
    • Effectively monitor organic inbound traffic on set of identified keywords to
    • assess success of SEO program over time; and
    • Collaboratively work with key stakeholders to support projects to ensure
    • their content and site design are SEO friendly. This will include but is not
    • limited to heavily driving SEO copy for landing pages and optimising existing
    • product descriptions.
     
    SEM Program Management
    • Development, management and analysis of paid search campaigns to drive
    • traffic and conversion;
    • Management of SEM budget to agreed spend / ROI targets; and
    • Ongoing review, testing and optimisation of all SEM campaign ad copy and
    • keywords.
      
    Who we looking for:
     
    • Minimum Bachelors Degree;
    • Minimum 2 years proven experience in SEO and SEM strategy,
    • implementation and analytics;
    • Demonstrable SEO results working on medium to large dynamic websites
    • (1000+ indexed pages);
    • Outstanding English, with demonstrated skills in copyrighting for SEO;
    • Working understanding of current and emerging web technologies and how
    • they work with SEO, especially HTML, JavaScript, Flash and AJAX;
    • Experience using Google Analytics;
    • Exceptional analytical ability with minimum intermediate Excel skills;
    • Ability to work just as effectively in a team as independently;
    • Genuine interest and enthusiasm for the world of Search Marketing;
    • Must be creative and a tenacious problem solver;
    • High attention to detail;
    • Formally trained in SEO – desirable; and
    • Google Advertising Professional (SEM) – desirable.
     
    You’ll Receive
     
    • Full training;
    • A generous employee discount and other GREAT benefits! and
    • A career in an industry that promotes fun.
     
    More about us:
     
    We are not your typical company and proud of it. At RedBalloon you can expect a fast paced and exciting work environment which stays true to our entrepreneurial roots. We\'ve got a great team of people who get to shape our work environment and have a say in our strategic direction. We embrace work/life balance, having fun, personal and professional development and being rewarded for the great work we do.
     
    Living our values is a very important part of our success – so we will be keenly looking for someone who, like us, also demonstrates integrity, generosity and fun. The RedBalloon family includes RedBalloon and RedBalloon For Corporate.
     
    We have a great track record of internal promotion and with incredible growth year on year, there are ample opportunities to grow, learn and develop. You will be rewarded with a competitive salary, proactive investment in your on-going personal and professional development and ………did we mention there are plenty of opportunities to try the amazing experiences that RedBalloon sell – shark diving anyone?
     
    Hear the RedBalloon story so far, visit: http://www.redballoondays.com.au/help/about-us
    and for an insider look at working at RedBalloon check out: http://www.redballoondays.com.au/help/life-at-redballoon
     
    “Life is the sum of your experience, not the stuff you accumulate”
     
    Apply Now, this opportunity won’t last long!
     
    Please send your covering letter (including your salary expectations) and resume detailing why you think you are the perfect candidate for this role to: Megan Simpson, Employee Experience Manager megan@redballoon.com.au. For more information about the role or us as an employer phone 02 8755 0074, or visit the ‘Amazing Careers’ section on our site: www.redballoon.com.au
     
    RedBalloon is located in Pyrmont, Sydney.